6 Expert Tips for Explosive ROI with Google Ads: Work with a Google Premier Partner!

The growing competition in the hyper-connected online business environment has made it imperative for businesses to leverage the power of digital marketing.

With millions using Google daily, many businesses have found success with Google Ads, a powerful advertising platform that allows businesses to reach their target audience with precision and drive profitable results.

If you're new to Google Ads or have been struggling to achieve a significant return on investment (ROI), working with a Google Premier Partner will give you a huge sigh of relief.

How can a Google Premier Partner help improve ROI?

Google Premier Partners are the elite experts in Google Ads, showcasing top-tier expertise and proven success in managing ad campaigns. Only the top 3% of Google Partners earn this prestigious title, making them the most qualified and skilled professionals you can work with to achieve explosive ROI.

Let's tackle 3 key areas where a Google Premier Partner can help boost your ROI with Google Ads.

Unlock Advanced Features and Tools

Google Premier Partners have exclusive access to Google's advanced features and tools, giving your ad campaigns an extra edge. They have a deeper understanding of these features and can leverage them to help you reach your target audience more effectively.

These features include:

• Audience Targeting: Target specific demographics, interests, and behaviours of your audience to maximise the relevancy of your ads.
• Ad Extensions: These are additional pieces of information that appear alongside your ad, providing more detailed context to potential customers. Make the most of extensions such as call, location, and sitelink extensions to drive more clicks and conversions.
• Brand Lift Measurement: Measure the impact of your ads on brand perception and customer behaviour, helping you make more informed decisions for future campaigns.

Effective Strategy Development and Optimisation

Mastering the intricacies of Google Ads requires years of learning,  experience, and testing. Given the high stakes, partnering with a certified Google Premier Partner guarantees your ad campaigns are expertly managed.

Regardless of the crowded online landscape or the complexity of your business goals, your campaigns will be in capable hands.

Our team at RankingCo knows the best practices inside-out, and can help you:

• Develop a winning strategy: More often than not, you know why you need Google Ads, but you're not sure where to start or how to make it work for your needs. Our team can help you chart a clear roadmap to success, whether you're aiming for higher conversions, brand awareness, or other goals, all of which contribute to a better ROI.
• Continuous Optimisation: We know the ins and outs of campaign optimisation. They can spot underperforming ads, keywords, or landing pages, and adjust accordingly for maximum performance.

Comprehensive Reporting and Analysis

Every business needs a data-driven approach to make informed decisions and drive results. Knowing what to track and how to interpret the data will help you streamline future campaigns, leading to better ROI.

With detailed reports on metrics such as clicks, conversions, cost per click (CPC), and cost per acquisition (CPA), you can see how well your ads are performing, where else you can optimise, and how much ROI your business is making.

Why is ROI important for Google Ads?

Money spent on advertising is an investment, and businesses naturally want to see a return on that investment. Measuring ROI allows you to track the success of your Google Ads campaigns and make data-driven decisions for future ad spend.

Some common questions businesses have about ROI include:

• Is my ad spend generating enough revenue?
• How much am I getting in return for every dollar spent on ads?
• Which campaigns are driving the most sales or leads?

The answers to these questions will help shape your next steps and optimise your Google Ads strategy for maximum success.

Here's an example: if you're getting a higher ROI from one campaign compared to another, it may indicate that you should allocate more budget to the successful campaign or make changes to improve the underperforming one.

6 Tips for Maximising ROI with Google Ads

We're finally down to the practical steps you can take to get the most out of your Google Ads spend!  Kickstart your journey to explosive ROI with these 6 expert tips from our team at RankingCo:

Utilise All Available Ad Formats

Google Ads offers a variety of ad formats including text ads, display ads, video ads, and shopping ads, each format catering to different goals and marketing objectives. Test and measure different ad formats to see which ones resonate best with your target audience and drive the most conversions. The more relevant your ad is to your audience, the higher your chances of getting them to convert.

Incorporate Audience Insights

Imagine firing up a Google Ads campaign with little to no knowledge of your audience. You're likely to miss the mark and waste ad spend, making it tough for you to see a positive return on investment.

Gather as much information about your target audience as possible before embarking on any ad campaign - learn about their demographics, interests, behaviours, and buyer intent. Then, using this information, create highly targeted ads that are designed to speak directly to your audience.

Leverage Smart Bidding Strategies

Automating your bidding process allows you to achieve optimal results with minimal effort.

Since it would be impossible to manually adjust bids for every keyword or ad placement, smart bidding strategies use Google AI to automatically adjust bids for you in real-time. It analyses various factors, such as device, location, time of day, and more, to determine the best bid for each ad auction.

The result? You get the most value for your money, and your campaigns run more efficiently.

Take Advantage of Remarketing

Remarketing allows you to target potential customers who have previously interacted with your brand online - think of it as a second chance to convert those who may have visited your website but didn't make a purchase or fill out a form.

By targeting these warm leads with highly relevant ads, you increase the likelihood of converting them into customers.

Optimise Landing Pages

One often-overlooked aspect of a successful Google Ads campaign is the landing page. Your ad may be perfect, but if your landing page doesn't align with the ad's messaging or offer, you risk losing potential customers.

An optimised landing page should be user-friendly, align with the ad's intent, and feature a clear call-to-action to ensure a seamless journey through your sales funnel. Each stage, from awareness to decision, must smoothly guide potential customers toward conversion.

For example, if a user clicks on an ad for a special discount, they should be directed to a landing page that prominently highlights the discount and facilitates an easy purchase or sign-up process. This alignment enhances the user experience and also significantly boosts conversion rates.

Utilise Conversion Tracking

Conversion tracking lets you see which ads and keywords are getting people to take action on your site, like making a purchase, filling out a form, or giving you a call.

Tracking these conversions helps you figure out which campaigns are working and where to spend your money. Plus, it gives you great insights into what your audience likes and how they behave.

Here are some data points you can track with conversion tracking:

• How many people completed a purchase after clicking on your ad?
• How many leads did the ad generate?
• How much revenue did each campaign or keyword bring in?

From these insights, you can identify gaps and opportunities in your campaigns to fully optimise for maximum ROI.

Get Personalised Support and Guidance from a Google Premier Partner.

Navigating the world of Google Ads can be overwhelming for many - starting from setting up campaigns and ad groups to carefully selecting keywords and monitoring performance.

We'll help you get the most out of your Google Ads spend by providing expert guidance and support throughout the entire process. Our premier partnership with Google ensures that you have access to the latest features and strategies, tailored specifically to your business needs.

Contact our awesome team at RankingCo today to explore your options and start seeing a higher return on investment with Google Ads.