Landing pages are the first point of contact between a potential customer and your business, which makes them a crucial part of your online marketing strategy. Curating the perfect standalone landing page will entail a thorough analysis of your target audience, mapping out their journey and understanding their behavior.
Our team of experts are well versed in creating visually appealing landing pages with strong calls to action that will leave a lasting impression on your visitors. Through extensive research and analysis, we will tailor the content and design of your landing page to effectively engage with your target audience and convert them into valuable leads.
9.7%
average rate for landing page conversions across all industries
36%
Top landing pages feature testimonials
30%
leading landing pages utilise video content
55%
visitors spend fewer than 15 seconds on a landing page
Effective writing on a landing page convinces visitors to do what you want, like buying something or signing up. It focuses on customer benefits by addressing their needs and concerns, thereby establishing an emotional connection, building trust, and increasing the likelihood of conversions.
Our team will ensure that your landing page is optimised for mobile devices by implementing responsive design, using mobile-friendly visuals and ensuring easy navigation on smaller screens. We'll also keep load times in mind to provide a seamless user experience.
These days, it may seem easy to integrate social media elements (social proof, share buttons, live social media feeds) into a website, but without the right strategy, they can actually distract visitors from your main call to action. Our team will carefully consider the placement and design of social media elements to ensure they complement rather than detract from your landing page's purpose.
Any online business or campaign that aims to convert visitors into leads or customers can benefit from using landing pages. E-commerce businesses, lead generation campaigns, event registrations, and product launches are just a few examples of businesses that can significantly benefit from a well-designed and optimised landing page. Our team will work with you to understand your specific goals and target audience to create a landing page that best suits your needs.
We often encounter websites with too many distractions that take away from your main call to action. Cluttered designs, confusing navigation, lack of clear exit points and missing trust indicators are just a few mistakes we see on landing pages. Our team will help you avoid these pitfalls and create a landing page that is streamlined, visually appealing and highly effective in converting visitors into valuable leads or customers.
Exit-intent pop-ups are triggered when a visitor is about to leave your website. These pop-ups can be used as a last-ditch effort to entice the visitor into taking action before they exit. Our team will carefully consider the timing, design and messaging of these pop-ups to ensure they add value and complement your overall landing page strategy without being intrusive or annoying to visitors.
At RankingCo we make it our priority to get to know your business, inside and out. Before we create your unique Google Ads strategy, we discuss your business goals and needs. We do this so we can create the best strategy to help you reach these goals, as quickly and affordably as possible.
We also believe in being completely transparent with our clients and having you as involved as possible in the process. We ensure consistent communication providing a breakdown of your campaign results, and your accounts manager is here to answer any questions and make any tweaks to your campaign based on your needs.
As a local business based in Brisbane ourselves, we are passionate about using digital marketing platforms to help the local Australian economy. We’re a bunch of local Brisbane digital creatives and marketing professionals who truly care about our clients!
We're excited to help you grow your business with Google Ads! If you’re looking to get started on your campaign, please contact us directly on
1300 247 045 or email us at
contact@rankingco.com
Either by phone for the adventurous or email for the more bashful. If you are pressed for time fill in this quick form and we'll get back to you.
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