A well-designed and easily accessible website or digital platform allows users and visitors to find their way around, with no unnecessary clutter or confusion. If the structure and navigation of the website are confusing or messy, visitors may quickly bounce off and look for information elsewhere.
At the heart of our services at RankingCo is helping brands to achieve their best potential in the digital space. The already congested digital space can make it difficult for brands to stand out and grab the attention of their target audience. That's where we come in – our team of experts focus on SMBs that are looking to improve their online presence, increase sales and build brand credibility through effective website design and optimization.
9.2M
Australian households are shopping online
26.4%
Ecommerce transactions were made through mobile devices
1.4M
Australian households are actively shopping online throughout the year
15.5%
reported year on year growth rate for ecommerce in Australia
Our goal is to help you achieve your best potential in the digital space through effective website design and optimization. Communicating with you every step of the way, we create a visually appealing and user-friendly website that reflects your brand identity, optimized for search engines and mobile devices.
One key indicator is your website's performance and engagement metrics. If you notice a high bounce rate, low average session duration, or a decline in search engine ranking, it may be time for a redesign to improve user experience and drive better results.
Simple put, a responsive site ensures your website looks good and functions effectively across all devices. This alone offers many advantages, including increased user satisfaction, improved search engine ranking, and a wider reach to potential customers who use different devices.
Search engines like Google favor responsive and user-friendly websites, considering them as quality indicators. A well-designed website with a great UX is likely to have lower bounce rates and higher engagement, leading to better search engine rankings. Notably, Google accounts for 93% of the world's internet searches, making it crucial to cater to its algorithms.
Engagement is about keeping visitors on your site for longer periods and encouraging them to take action. We usually recommend creating engaging and interactive content (such as videos, polls, quizzes), utilizing effective call-to-actions, and implementing regular updates or promotions to keep them interested and coming back for more.
A user-friendly website emphasises your commitment to providing a seamless and enjoyable user experience. This impression helps build trust and credibility with potential customers, making them more likely to engage with your brand.
At RankingCo we make it our priority to get to know your business, inside and out. Before we create your unique Google Ads strategy, we discuss your business goals and needs. We do this so we can create the best strategy to help you reach these goals, as quickly and affordably as possible.
We also believe in being completely transparent with our clients and having you as involved as possible in the process. We ensure consistent communication providing a breakdown of your campaign results, and your accounts manager is here to answer any questions and make any tweaks to your campaign based on your needs.
As a local business based in Brisbane ourselves, we are passionate about using digital marketing platforms to help the local Australian economy. We’re a bunch of local Brisbane digital creatives and marketing professionals who truly care about our clients!
We're excited to help you grow your business with Google Ads! If you’re looking to get started on your campaign, please contact us directly on
1300 247 045 or email us at
contact@rankingco.com
Either by phone for the adventurous or email for the more bashful. If you are pressed for time fill in this quick form and we'll get back to you.
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