OUR SERVICES

Instagram Ads

Looking for specialised Instagram ads campaigns? Jump to:
Instagram eCommerce Ads or Instagram Lead Ads

HOW WE CAN HELP

SHOWCASE YOUR BRAND ON INSTAGRAM WITH EFFECTIVE ADS

In today's digital landscape, Instagram shines as an advertising hotspot with over 1 billion active users each month. Studies further indicate that 75% of IG users take action, such as visiting a site or making a purchase, after viewing an advertising post. This makes the platform an ideal hub to reach potential customers, build brand awareness and, of course, the ultimate goal - drive sales.

Enter our team of experts who are well-versed in navigating the platform and understand what type of content works best for specific brands. Trends, consumer interests, and the market itself are susceptible to change, and we pride ourselves on being in the know though continuous data analysis. Partner with us, and we'll help you take advantage of Instagram's full potential through effective ads that deliver results.

A person is holding a cell phone with instagram on the screen.

The numbers you need to know

200M

Users visit at least one business profile on IG daily

51 mins

Average daily time spent on the app by users

81%

Users reportedly take action after seeing a product on Instagram

200M

And counting active business profiles on Instagram

WORK WITH PROFESSIONALS TO

CREATE COMPELLING INSTAGRAM ADS THAT CONVERT

A computer , phone , and tablet are shown in a graphic.
  • A collage of images of a woman in a floral dress

    CASE STUDY

    Princess Bazaar - Ecommerce Website

    READ MORE
  • A woman is holding a cup of coffee in front of a computer screen.

    CASE STUDY

    Absolute Domestics

    READ MORE

Popular Questions

Got a question? We’re here to help.

  • What are the different ad formats available on instagram?

    Instagram offers a variety of engaging ad formats to suit your marketing needs. You can choose from photo ads, which are perfect for showcasing your products visually, video ads for dynamic storytelling, and story ads, which appear seamlessly in users' stories, creating an immersive experience for viewers.

  • How do I measure the success of my instagram ads?

    You'll have to determine your goal for the ads first, whether it's to increase brand awareness, drive website traffic or generate conversions. Once you have a specific goal in mind, you can track and measure your ad performance through various metrics accordingly. Among the key metrics to consider are reach, impressions, clicks, and cost per conversion. You can find these metrics in your Ads Manager dashboard by clicking on the individual ad sets or campaigns. 

  • Are there any best practices for instagram advertising?

    It starts with the basics, creating a business profile on Instagram. This enables you to access features such as analytics and advertising capabilities. Once your business profile is set up, you can start thinking about how to effectively advertise on Instagram.

  • How can I boost sales through Instagram advertising?

    Top-performing Instagram ads are those that resonate with your target audience. By creating visually appealing and relevant content, you can catch the attention of potential customers and urge them to take action. Features such as clickable links in your bio, shoppable tags and the swipe-up feature in stories all make it easier for users to purchase from your business directly through the app. 

  • How can I target a specific audience for my instagram ads?

    Absolutely! Much like how Facebook ads function, Instagram allows you to utilise advanced targeting options to reach a specific audience. You can create custom audiences based on demographics, interests, behaviours and more. Advanced targeting options also include lookalike audiences, which helps you reach new users that are similar to your existing customers. 

  • Are there any restrictions on the content or images used in Instagram ads?

    The guidelines for content on Instagram are clear and encompass various aspects. Users must have proper rights for the content they post. Spamming and illegal activities, including supporting terrorism or selling firearms and drugs, are strictly prohibited. Instagram also bans certain types of images such as graphic or violent content, nudity and hate speech.

Get a FREE Google Ads Account Check Up

Why RankingCo?

We make magic happen every day

At RankingCo we make it our priority to get to know your business, inside and out. Before we create your unique Google Ads strategy, we discuss your business goals and needs. We do this so we can create the best strategy to help you reach these goals, as quickly and affordably as possible. 


We also believe in being completely transparent with our clients and having you as involved as possible in the process. We ensure consistent communication providing a breakdown of your campaign results, and your accounts manager is here to answer any questions and make any tweaks to your campaign based on your needs. 


As a local business based in Brisbane ourselves, we are passionate about using digital marketing platforms to help the local Australian economy. We’re a bunch of local Brisbane digital creatives and marketing professionals who truly care about our clients! 


We're excited to help you grow your business with Google Ads! If you’re looking to get started on your campaign, please contact us directly on 1300 247 045 or email us at contact@rankingco.com

Let's Chat
A woman in a white top stands in front of a white background with the letter r on it
A man in a white shirt is standing in front of a r logo
A woman in a pink dress is smiling for the camera
A man stands with his arms crossed in front of a sign that says ranking co
View more