One of the most common goals among business owners is to drive sales and generate leads. Yet, the lack of high quality & consistent leads is one of the most frequent pain points we hear from clients. Google Ads, when used effectively, can be one of the most powerful & reliable lead generation tools a business can invest in.
RankingCo understands that Google Ads are not a one-size-fits-all solution, and have a team of experts who specialise in traffic & lead generating campaigns. We can help you define your high value customers, find them online, & implement tracking to follow the lead through to sale. Our team of experts know that good leads are what keep your business running, and irrelevant enquiry is just a waste of your time. That's why we focus on not only consistency & quantity of leads but the quality of leads in all our strategic decisions.
3.5B
Searches daily on Google
50%
more likely to purchase when website is found via ad
3x
Return on Ad Spend on average
65%
Of people click ads when making a purchase
4 in 5 consumers want ads customised to their location. Particularly with lead generation campaigns, the highest quality enquiry usually comes from specific service areas. Your Google Ads Specialist will work with you to determine these profit zones and ensure both targeting and ad copy are optimised to make the most of this.
Lead Generation ads need to be written very differently to ecommerce or direct sales ads. There is more information to convey which can be difficult to convey within character limitations while staying captivating. Our team will constantly test ad copy variations to ensure your business is being shown at its best.
For lead gen businesses, the secret to success is understanding the intent behind the search. If you're an accounting business looking for new clients the difference between the searches 'how do I budget my money' vs 'small business budgeting' are monumental. Our team of Google Ads experts understand this and can find the exact search phrases & keywords most likely to deliver you the best results.
Of course! We only work on the first page of Google. We will strive to find the best Ad position that works for you whilst balancing your budget and branding considerations.
You should be free to choose whether you remain with a provider or not, therefore we DON'T have lock-in contracts on any of our products. At any point you're free to take your account back, all you need to do is provide 30 days' notice so we can finish any optimisation we are part way through completing for you.
As digital marketing enthusiasts, we love to see our clients succeed. Getting to know you and your business is pertinent to providing effective solutions and we invest the required time it takes to do this. Unlike other large agencies - we take you along for the journey and ensure we are engaged in direct and regular contact. This way you understand the ongoing impact our work has on your business.
We provide our clients with a seamless experience from the first steps of creating or gaining access to accounts through to your first conversation and our management services. Our team completes a thorough handover so you won't feel like you have to repeat yourself twice. Passionate about what we do and your success we will take you on a journey of discovery as we get to know your business and brand.
With Google reaching 90% of all internet users the odds are pretty good! We can target search terms, search habits, interests, age, sex, and even household income.... you'll be surprised what we can do when we put our minds to it.
We ensure we have researched your target market and competitors before we build so we get the campaign off to the best possible start. We can have a well-structured campaign and Ads live within hours. The average customer is live within 72 hours (even large, complex builds).
At RankingCo we make it our priority to get to know your business, inside and out. Before we create your unique Google Ads strategy, we discuss your business goals and needs. We do this so we can create the best strategy to help you reach these goals, as quickly and affordably as possible.
We also believe in being completely transparent with our clients and having you as involved as possible in the process. We ensure consistent communication providing a breakdown of your campaign results, and your accounts manager is here to answer any questions and make any tweaks to your campaign based on your needs.
As a local business based in Brisbane ourselves, we are passionate about using digital marketing platforms to help the local Australian economy. We’re a bunch of local Brisbane digital creatives and marketing professionals who truly care about our clients!
We're excited to help you grow your business with Google Ads! If you’re looking to get started on your campaign, please contact us directly on
1300 247 045 or email us at
contact@rankingco.com
Either by phone for the adventurous or email for the more bashful. If you are pressed for time fill in this quick form and we'll get back to you.
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