How does digital display advertising compare to traditional print advertising?

The simplest difference between the two is that one appears in the physical world while the other exists online. Digital display ads can be easily updated, altered, or replaced, allowing for greater flexibility and cost-effectiveness compared to print advertisements.

How can display advertising help my business?

At its core, brands aim to increase their reach and raise brand awareness, both of which digital display advertising can achieve.

What targeting options are available, and how can we reach our target audience effectively?

Your current needs, business goals, and target audience determine the targeting options available. With display advertising, you can target specific demographics such as age, gender, interests, and location so you only reach people who are more likely to be interested in your product or service.

What is the budget requirement for an effective display advertising campaign?

The budget requirement for a display advertising campaign varies depending on the platform, ad format, and targeting options chosen. Our team at RankingCo can work with you to create a customised strategy that fits your budget - all while ensuring maximum effectiveness and ROI.

How do we measure the success of our display advertising campaigns?

KPIs such as impressions, clicks, conversions, and cost per acquisition are used to measure the success of display advertising campaigns. Based on your campaign objectives, our team can guide you in pinpointing the most relevant and effective KPIs to measure your success.

Aside from promoting products and services directly, are there other benefits to using digital display advertising for a business?

Yes, there are many other benefits to using display advertising for a business. For instance, it can help improve brand recognition and recall, as well as drive website traffic and increase overall online presence. Reaching a wider audience and targeting specific demographics also opens up opportunities for potential partnerships and collaborations.

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Display Advertising

Need direct action campaigns? Jump to:

Google Ads or Microsoft Ads

A woman is writing on a whiteboard while a man sits in a chair.

HOW WE CAN HELP

AMPLIFY YOUR BRAND

Digital display advertising, from the word itself, is a marketing method that uses digital displays to advertise products and services. Research reveals that visual content is the most effective method to attract an audience, with 9 in 10 customers attracted to visual content rather than textual. It is also shown that people retain 65% of the information presented if it comes with an image.

RankingCo ensures that your brand and products or services are visually appealing to prospective buyers. Utilising the power of digital display advertising, we can help you create effective display ads that are eye-catching and reflective of your brand's vision.

The numbers you need to know

9/10

customers are more attracted to visual content rather than textual

40%

or lower is the ideal bounce rate for websites

40x

the likelihood of a post being shared on social media if it includes a visual element

80%

of internet users own a smartphone

WORK WITH PROFESSIONALS TO

REACH A WIDER AUDIENCE

Expanded Reach

Digital display advertising allows your brand to reach a broader audience, beyond your typical customer base.Before you can worry about ads, you need to ensure Google has all the information it needs to display your ecommerce products correctly. This happens through correct integration between your website & Google Merchant Centre - which is then linked to your Google Ads. Our team of experts will take care of all the finicky details so that your products are shining when they are displayed on Google Ads.

CASE STUDY

Princess Bazaar - Ecommerce Website

READ MORE
CASE STUDY

Absolute Domestics

READ MORE

Popular Questions

Got a question? We’re here to help.

How does digital display advertising compare to traditional print advertising?

The simplest difference between the two is that one appears in the physical world while the other exists online. Digital display ads can be easily updated, altered, or replaced, allowing for greater flexibility and cost-effectiveness compared to print advertisements.
How can display advertising help my business?

At its core, brands aim to increase their reach and raise brand awareness, both of which digital display advertising can achieve.
What targeting options are available, and how can we reach our target audience effectively?

Your current needs, business goals, and target audience determine the targeting options available. With display advertising, you can target specific demographics such as age, gender, interests, and location so you only reach people who are more likely to be interested in your product or service.
What is the budget requirement for an effective display advertising campaign?

The budget requirement for a display advertising campaign varies depending on the platform, ad format, and targeting options chosen. Our team at RankingCo can work with you to create a customised strategy that fits your budget - all while ensuring maximum effectiveness and ROI.
How do we measure the success of our display advertising campaigns?

KPIs such as impressions, clicks, conversions, and cost per acquisition are used to measure the success of display advertising campaigns. Based on your campaign objectives, our team can guide you in pinpointing the most relevant and effective KPIs to measure your success.
Aside from promoting products and services directly, are there other benefits to using digital display advertising for a business?

Yes, there are many other benefits to using display advertising for a business. For instance, it can help improve brand recognition and recall, as well as drive website traffic and increase overall online presence. Reaching a wider audience and targeting specific demographics also opens up opportunities for potential partnerships and collaborations.

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Why RankingCo?

We make magic happen every day

At RankingCo we make it our priority to get to know your business, inside and out. Before we create your unique Google Ads strategy, we discuss your business goals and needs. We do this so we can create the best strategy to help you reach these goals, as quickly and affordably as possible.

We also believe in being completely transparent with our clients and having you as involved as possible in the process. We ensure consistent communication providing a breakdown of your campaign results, and your accounts manager is here to answer any questions and make any tweaks to your campaign based on your needs.

As a local business based in Brisbane ourselves, we are passionate about using digital marketing platforms to help the local Australian economy. We’re a bunch of local Brisbane digital creatives and marketing professionals who truly care about our clients!

We're excited to help you grow your business with Google Ads! If you’re looking to get started on your campaign, please contact us directly on 1300 247 045 or email us at contact@rankingco.com

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