Free help
When you are looking for help with basic issues related to your account, you can go straight to Google for support. There is a section of FAQ (Frequently Asked Questions) on their contact us page to access where basic troubleshooting can be achieved. If your problem is not covered and there is a deeper issue, you can contact Google directly. In Australia, you have access to a contact form that asks questions about your issue and when the best time is to call your business. This contact form is limited to four lines of inquiry; questions about signing up, learning more about Google Ads, how to use other Google products and improving an existing account. There are message boards where users can answer the questions you have. A leader is Google’s own Ads Community page, where questions about technical issues and measuring results are answered by fellow users. You can also access articles from Google and third-party websites that can offer generalised support. Neither guarantee an answer that is helpful or even correct. Searching for help will also require a significant time investment on your behalf without a guaranteed reward.
Paid support
If you do not have the time to invest in learning the ins and outs of Google Ads, then paid support would be the best option for you. Whether you don’t have anyone in-house to do your marketing or you have a small team that is already heavily stretched, paid support can help with Google Ads. Paid support means you are working with someone whose job it is to be across every trend and innovation within the digital marketing agency. They will also have a lot more experience targeting audiences and converting them. This can save you time to work within other elements of your business and save you money in the long run, being able to allocate a strict budget. Overall it provides peace of mind as you don’t have to worry about having to constantly look for help with Google Ads every time something goes wrong.
Upskill your team
Another option is to look at upskilling you and your team, whether that be through added in-house support or training with current staff. This could be costly with additional investment in wages and training. Employing the right qualified in-house advertising specialist suited for your requirement is not easy, and such employees may require training and take a long time to get adjusted to your working environment. Furthermore, they will also require regular Google Ads training to keep ahead of the latest changes (there have been over 8000 in the last 12 months alone!). Increasing the workload of your existing staff by giving them advertising responsibilities can create a stressful work environment and affect their efficiency in their normal work. A better option may be to hire an agency such as RankingCo and enable your staff to focus on their normal routine work.
Why RankingCo?
We make magic happen every day
Google Ads help from Brisbane's digital marketing leader
Depending on your goals with Google Ads and how soon you want to achieve them, you may find that outside help is the best way to help your marketing improve. If you are looking for a team of industry experts in Brisbane who have insights on all the latest trends and innovations, RankingCo can help you. We work with you to help your Google Ads reach the next level, getting to know your business and its unique selling points. We can apply the latest technology, insights and strategies to boost your campaign.
