How SEO Landing Pages Can Boost Your Rankings

When examining information regarding SEO (Search Engine Optimisation), you may have come across the suggestion you should use a landing page. This may leave you confused, especially if you have put time and effort into creating a website that has everything your customers would need. This attitude is perhaps the biggest mistake you can make, as you undervalue how one simple landing page can boost your brand. Here are the reasons why you should use a landing page to boost your rankings.

A landing page can have better speed and performance than a website 

When creating a website, it can be very easy to create something heavy on substance. High definition images, text blocks, pop-ups, extensions, etc can all be added to make your website look great. The trade-off for this is that it goes against SEO best practice. One of Google’s main rules for ranking highly is that your website has a high page speed. They even provide a tool to check the speed called ‘PageSpeed Insights’. The reason Google is so concerned with websites that perform poorly is because of how it affects user experience. According to Kissmetrics, 40% of people will close a website if it does not load within three seconds. This is bad for you because Google sees that your website doesn't retain users and will then be less likely to promote it. This is where SEO landing pages can change everything. With a landing page, you can create a streamlined page with quick loading times and clear concise CTA’s (Call To Action) designed specifically for the product you are promoting. This loading time can be helped by uploading images with small sizes that have no compression or distortion. 

Landing pages can make great use of keywords

With an SEO landing page, you can also build authority and ranking quicker. This is because you have the ability to put the keywords in multiple locations. These locations don’t just include the text on the landing page but also other areas hidden from the viewer. You can include your keyword in metadata, header tags and the images files on your website. Metadata is the HTML on your website and helps build up your website. Metadata includes the title tags which appear on SERP (Search Engine Results Page). These tags are vital to first impressions as they signify their relevance to search, both for Google and the user. The meta description that explains the content of the page appears underneath this, offering another chance to entice audiences with targeted keywords. This hidden text is particularly good for specific longtail keywords, which may look clunky in regular copy and titles. Header tags are the large text headlines introducing a viewer to your website. When these headings are written clearly, it denotes their usefulness to the viewer as they can see that the information will be relevant to their search. Google does similar, using these headers to understand the content of the page. With these, you should not be overzealous with your keywords and make sure the text is easy to read and straight to the point. For images you can use an online tagger, this allows you to add alt text, geotagging and keywords. This is a great way to embed your keywords and boost your ranking, as it helps Google understand the content of your site and feel more comfortable boosting it in relevant searches. 

Landing pages allow you to build authority 

With an optimised SEO landing page, you can boost your authority and increase your conversion rate. This is because you have on centralised place to push all your traffic, including both paid and organic traffic. With this, you optimise your SERP ranking for one page and that page is the perfect place for your customers to navigate to the rest of your site. This will also boost your search ranking because you have increased the number of links to your site. These links, called outbound links, boost your search score as they highlight the page as relevant and worthy of sending users to them.

A good landing page keeps customers happy

Google notices pages that keep audiences engaged and directs them to exactly where they are trying to go. This is what makes landing pages so good for customer experience, these pages contain one basic call to action and are easy for visitors to navigate. This is attractive to customers who will be more likely to click for this simple conversion. This then benefits your business as your customers have chosen to enter further into your marketing funnel. 

Feeling lost about how you can make a landing page perfect for SEO? Contact RankingCo today and let us help. We are a smart digital marketing agency that helps small to medium-sized businesses reach their marketing goals. If you want to learn more about our services, click here. Alternatively, you can call our team on 1300 247 045 or email us at contact@rankingco.com and we will get back to you as soon as possible.