Measure Up: Tracking Social Media KPIs for Success

Kerry Anderson • April 25, 2025

Tracking What Matters: Essential Social Media KPIs

In today's digital landscape, knowing which social media KPIs to track can make the difference between aimless posting and strategic growth. With a staggering 4.89 billion people now active on social platforms—that's over half the world's population—the opportunity to connect with your audience has never been greater. But this potential comes with a challenge: how do you measure what truly matters?

Social media users now spend an average of 151 minutes (that's over 2.5 hours!) daily scrolling, liking, and engaging. This massive attention shift means businesses need to be smarter about measuring their social media performance.

Social media KPIs to track aren't just random numbers—they're purposeful metrics that connect directly to your business goals. While general metrics might tell you how many likes a post received, KPIs tell you whether those likes are actually helping you achieve your objectives. Think of KPIs as your digital compass, pointing you toward success and signalling when you need to adjust course.

The impact of these measurements extends far beyond your social media dashboard. Research shows that 55% of consumers find brands through social channels, and after positive interactions, 78% are willing to make a purchase. This direct line between social engagement and revenue is precisely why tracking the right KPIs is crucial for your bottom line.

I've seen how tracking these metrics transforms social media from a guessing game into a strategic business asset. At RankingCo, we've helped hundreds of Brisbane businesses turn their social data into actionable insights that drive real growth and measurable ROI.

The key is focusing on KPIs that align with your specific business goals—whether that's building brand awareness through increased social media reach, driving website traffic through improved engagement metrics, or generating leads that convert into customers through our targeted advertising approaches.

Effective social media marketing isn't about posting and hoping for the best—it's about measuring what works, understanding why, and optimising accordingly. With the right KPIs guiding your strategy, you'll transform random social media activity into purposeful actions that drive real business results.

What Are Social Media KPIs & Why They Matter

Ever felt like you're posting content into the void, unsure if your social media efforts are actually making a difference? That's where social media KPIs to track come in – they're your compass in the sometimes confusing world of likes, shares, and comments.

Social media KPIs (Key Performance Indicators) aren't just fancy marketing jargon – they're specific, measurable values that show whether your social strategy is actually helping your business grow. But there's often confusion about what makes something a true KPI rather than just another number on your dashboard.

Think of it this way: If social media is the vehicle taking you toward business success, metrics are like your dashboard readings – they tell you how fast you're going and how much fuel you have. KPIs, however, are your GPS – they confirm you're on the right route to reach your destination on time.

"KPIs create a framework for tracking progress toward your objectives," notes industry expert Colin Walsh. "Without them, you're essentially driving blindfolded."

We've seen at RankingCo how Brisbane businesses transform once they start tracking the right KPIs. One local retailer we worked with increased their conversion rate by 32% after we helped them shift focus from basic follower counts to meaningful engagement quality and click-through rates.

The real power of social media KPIs to track comes from their ability to:

Show the actual return on your social media investment
Guide smarter, data-backed decisions
Help convince bosses or clients that social media is worth the investment
Warn you early when strategies aren't working
See how you stack up against competitors
Monitor your brand's health and public perception over time

KPI vs Metric – Clearing the Fog

The difference between metrics and KPIs often causes confusion, but understanding this distinction is crucial for measuring what truly matters.

Metrics are simply raw numbers that measure activity – like your follower count, how many people saw your post, or the number of likes you received. They're useful data points, but on their own, they don't tell you if you're succeeding.

KPIs, however, are strategic metrics directly tied to business goals. For example, instead of just tracking likes, a KPI might measure your engagement rate compared to your industry's benchmark, or the percentage of social visitors who convert into leads.

As Seth Giammanco perfectly puts it: "The only way to assess how what you're saying is being perceived is by studying the reactions. Whether someone clicks, shares, and/or replies are the 'facial expressions' and 'words' that tell you how well your content is resonating."

The trap many businesses fall into is obsessing over vanity metrics – numbers that look impressive but don't translate to business results. Having a million followers might look great on paper, but if they're not engaging with your content or becoming customers, that impressive number becomes meaningless.

The Business Case for KPIs

When it comes to justifying your social media budget or proving your efforts are worthwhile, well-chosen KPIs are your strongest allies. Here's why they matter from a business perspective:

Budget Justification: When you can show that your LinkedIn campaigns directly generated a 15% increase in qualified leads, securing more budget becomes much easier. Numbers talk, especially when they're tied to revenue.

Campaign Optimisation: KPIs help identify which content types, posting times, and platforms deliver the best results, allowing you to double down on what actually works rather than guessing.

Strategic Pivots: When your KPIs reveal certain approaches aren't working, you can quickly adjust your strategy rather than wasting precious time and resources.

Cross-Department Alignment: Well-defined KPIs help align your social media efforts with broader marketing, sales, and customer service goals, creating a more cohesive business strategy.

A RankingCo client, a Brisbane-based service business, recently told us: "Once we started tracking conversion rates from social media rather than just likes and shares, we realised our Instagram strategy was outperforming Facebook by 3:1 in terms of actual leads generated. We immediately reallocated our budget accordingly."

Setting SMART Social Media KPIs

Creating effective social media KPIs isn't just about picking random numbers to track—it requires structure and purpose. The SMART framework gives you a proven blueprint for developing KPIs that actually drive meaningful results:

Specific: Be crystal clear about what you're measuring and why it matters
Measurable: Make sure you can actually quantify your progress
Achievable: Set targets you can realistically hit (no pie-in-the-sky goals)
Relevant: Connect directly to your broader business objectives
Time-bound: Give yourself a deadline to create urgency and focus

efore jumping into setting your KPIs, take a step back and do some groundwork. I always tell my Brisbane clients to start by understanding your true business objectives. Are you primarily focused on building brand awareness? Generating quality leads? Improving customer service? Or driving direct sales?

You'll also need to benchmark your current performance to establish your starting point. After all, you can't know if you've improved by 20% if you don't know where you began!

Looking at competitors and industry standards provides valuable context too. For example, a 3% engagement rate might seem low until you realise the industry average is just 1.5%. At RankingCo, we've built comprehensive benchmarks specifically for Queensland businesses that help our clients set realistic targets based on local market conditions.

Your business stage matters enormously when selecting social media KPIs to track. A new Brisbane startup might need to focus heavily on audience growth KPIs, while an established business might benefit more from tracking conversion and retention metrics.

Want to integrate these KPIs into a comprehensive strategy? Learn more about developing a complete Social Media Marketing Plan that aligns with your business goals.

Step-by-Step KPI Statement

A well-crafted KPI statement leaves no room for confusion. Think of it as your roadmap—everyone should understand exactly where you're going and how you'll know when you've arrived. Here's the structure I recommend:

Objective: The business goal this KPI supports
Metric: The specific data point you'll measure
Target: The numerical goal you're aiming to achieve
Timeframe: Your deadline for achieving this target
Responsible Owner: The person accountable for results

For example, instead of saying "We need better Instagram engagement," try:

"To increase brand awareness (objective), we will improve our Instagram engagement rate (metric) from 2% to 3.5% (target) by the end of Q3 (timeframe). Sarah, our Social Media Manager, will lead this initiative (owner)."

Top Categories of Social Media KPIs to Track

Feeling overwhelmed by all the possible social media KPIs to track? You're not alone. The key is organising them into categories that match your business goals and customer journey stages.

Here at RankingCo, we've helped countless Brisbane businesses cut through the metric maze by focusing on these five essential categories:

Reach KPIs: Social Media KPIs to Track for Awareness

Think of reach metrics as your brand's digital megaphone – they measure how far your voice is carrying across social platforms. These are your go-to metrics when building brand awareness or expanding into new markets.

Impressions tell you how many eyeballs potentially saw your content. While they don't guarantee engagement, they provide a baseline for potential exposure. Most platforms serve this number up directly in their analytics dashboards.

Follower Growth shows if your audience is expanding, contracting, or stagnating. For established accounts, aim for a steady 2-5% monthly growth – anything more is a bonus!

"I was obsessed with follower count until RankingCo showed me the importance of Audience Growth Rate," shares one of our Brisbane clients. This percentage-based metric adds crucial context to raw numbers. A small business gaining 100 followers (20% growth) is outperforming a large brand gaining 1,000 followers (2% growth) in relative terms.

Perhaps most enlightening is tracking your Share of Voice – how often your brand gets mentioned compared to competitors. This puts your visibility in perspective and helps you understand your position in the market conversation.

As one social media expert aptly puts it: "Social media users can't interact with you if they don't know your brand exists!"

That's why these awareness metrics form the foundation of any thoughtful measurement strategy.

For Brisbane businesses targeting local customers, we often add geographic reach metrics to track how well you're connecting with Southeast Queensland audiences specifically.

Want to dig deeper into building awareness? Check out our comprehensive guide to Brand Awareness Through Social Media.

Engagement KPIs: Social Media KPIs to Track for Interaction

While reach tells you who might have seen your content, engagement metrics reveal who actually cared enough to interact. These metrics are the digital equivalent of conversation at a party – they show you're not just talking to yourself.

Likes and reactions are the social media equivalent of a polite nod – simple acknowledgments that your content registered with someone. They're the most basic form of engagement, with good posts typically receiving reactions from 1-3% of your followers.

Comments indicate a deeper level of engagement – someone took time to type a response to your content. Aim for comments on at least 0.5-1% of your post reach for healthy engagement.

Shares are digital gold – they represent someone liking your content enough to associate themselves with it and broadcast it to their own network. Even a 0.2-0.5% share rate indicates content that truly resonates.

Don't overlook saves on platforms like Instagram – they're a powerful indicator that users found your content valuable enough to bookmark for later reference. A save rate of 0.5-1% suggests you're creating genuinely useful content.

Your Average Engagement Rate brings all these interactions together into a single benchmark you can track over time. Healthy rates vary dramatically by platform: Instagram (~0.70%), Facebook (~0.15%), and TikTok (~2.65%) all have different standards for success.

"We transformed a Brisbane café's social presence by focusing on their Amplification Rate – how often their content got shared," explains our social media strategist. "By creating more shareable behind-the-scenes content, we boosted their Instagram engagement from a mediocre 1.2% to an impressive 4.8% in just three months."

For more insights on measuring meaningful interactions across your digital presence, explore our guide to Engagement Metrics to Watch for Website Success.

Conversion KPIs: Social Media KPIs to Track for ROI

This is where social media gets serious – conversion metrics connect your online activity to actual business results. These are the KPIs that help justify your social media investment to stakeholders.

Click-Through Rate (CTR) measures the percentage of people who see your content and click your link. For organic posts, aim for 1-3%, while paid ads typically see 0.5-1.5%. Low CTRs often indicate a disconnect between your content and your call-to-action.

Conversion Rate takes CTR a step further by tracking what percentage of social visitors complete your desired action – whether that's making a purchase, signing up for a newsletter, or filling out a contact form. Healthy rates range from 1-3% for ecommerce to 10-20% for lead generation forms.

For paid social, Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM) help you evaluate efficiency. These metrics vary widely by platform, with LinkedIn typically commanding higher costs ($5.50 per click) than Facebook ($0.94) or Instagram (~$1.25).

Of course, Revenue is the ultimate conversion metric – tracking actual sales attributed to social media through UTM parameters or conversion tracking. As a rule of thumb, your social media efforts should generate more revenue than they cost.

"With global social ad spend projected to hit $268 billion this year, tracking these conversion metrics isn't just nice to have – it's essential," notes our digital advertising specialist. "One Brisbane home services company we work with cut their cost per lead by 42% after we refined their Facebook targeting to focus on specific Brisbane suburbs and demographics."

Our Google Ads Management service works hand-in-hand with social advertising to create a comprehensive approach that maximises conversions across multiple channels.

Customer Service KPIs

Social media has evolved into a crucial customer service channel, with expectations higher than ever. Studies show 39% of consumers expect a response within 1-2 hours, and 69% expect one within 24 hours.

Average Response Time directly impacts customer satisfaction. Aim to respond within an hour during business hours – anything longer risks customer frustration in today's instant-gratification culture.

Customer Satisfaction Score (CSAT) provides direct feedback on service quality. After resolving issues through social channels, many brands send simple satisfaction surveys. A healthy CSAT is 80% or higher.

Net Promoter Score (NPS) looks beyond individual interactions to measure how likely customers are to recommend your brand. This powerful metric predicts word-of-mouth potential, with scores above 30 considered excellent and above 50 truly world-class.

Tracking Issues Resolved helps ensure you're not just responding quickly but actually solving problems. Aim for a resolution rate of 90% or higher.

"We transformed one Brisbane retailer's social customer service by implementing a simple workflow system," shares our customer experience specialist. "Their average response time dropped from over 5 hours to under 30 minutes, and their CSAT score jumped 22% in just two months."

Social Commerce & Loyalty KPIs

As social platforms become shopping destinations in their own right, commerce metrics deserve their own category.

Social Sales track revenue generated directly through social shopping features like Instagram Shops or Facebook Marketplace. While benchmarks vary widely by industry, you should see consistent month-over-month growth as these features mature.

Average Order Value (AOV) from social channels helps you understand if social customers spend more or less than those from other channels. Ideally, your social AOV should be within 15% of your overall ecommerce AOV.

Repeat Purchase Rate measures customer loyalty – what percentage of social customers come back for more. A healthy rate is 25-30% for most businesses.

Customer Lifetime Value (CLV) predicts the total revenue you can expect from a typical customer acquired through social channels. This crucial metric should be at least three times your customer acquisition cost to ensure profitability.

Finally, Reviews and Ratings track both volume and quality of customer feedback. Aim for an average rating of 4+ stars and steady growth in review volume.

"For Brisbane businesses selling products online, integrating social commerce with your broader ecommerce strategy creates a seamless customer journey," explains our digital strategist. Our eCommerce SEO services complement these social commerce efforts, ensuring customers can find you both through search and social channels.

How to Track & Benchmark Your KPIs

Once you've identified the social media KPIs to track, you need effective systems to monitor, measure, and benchmark them. Think of this as setting up your social media dashboardthe control centre that helps you steer your digital marketing journey with confidence.

At RankingCo, we've helped dozens of Brisbane businesses transform their approach to social media measurement. The right tracking approach really depends on your business size, budget, and the complexity of your social presence.

Most businesses benefit from using a blend of two main approaches: the free native analytics tools built into each platform, and external dashboards that bring everything together in one place. It's like having both the detailed engine diagnostics and the simplified dashboard in your careach serves a different but complementary purpose.

When it comes to benchmarking, context is everything. Your KPIs don't exist in a vacuum, so we recommend comparing them against:

Your historical performance to spot trends and progress over time. Are you improving month-on-month? Quarter-on-quarter?

Competitor benchmarks to understand where you stand in your market. We often help clients conduct competitive analyses to set realistic targets based on what similar businesses are achieving.

Industry averages to provide broader context. What's considered "good" varies wildly between industriesa 1% engagement rate might be stellar in some sectors and disappointing in others.

Platform-specific norms because what works on Instagram often doesn't translate to LinkedIn. Each platform has its own audience behaviours and expectations.

For our Brisbane clients, we maintain a specialised database of local benchmarks, giving them the advantage of comparing performance against businesses operating in the same geographic market with similar audience demographics.

Native Platform Tools

Each social platform offers its own analytics dashboard, and these native tools are often more powerful than many businesses realise.

Meta Business Suite gives you comprehensive insights across both Facebook and Instagram. You'll find detailed breakdowns of your audience demographics, content performance metrics, and engagement patterns. It's particularly strong for tracking Stories and Reels analytics, which are increasingly important for visibility.

TikTok Analytics provides robust data on video performance, showing you exactly when viewers drop off and which content styles drive the most engagement. The audience insights can be incredibly valuable for understanding the interests and behaviours of this younger demographic.

LinkedIn Analytics offers professional-focused metrics that other platforms don't capture. You can track not just basic engagement, but also metrics around company page growth and employee advocacyparticularly valuable for B2B businesses.

Twitter Analytics gives you detailed tweet performance data and audience interest categorisation, helping you refine your messaging to match what your followers care about most.

The beauty of these native tools is that they're free and provide platform-specific insights that external tools sometimes miss. The downside? They exist in silos, making cross-platform comparison challenging, and they often only retain historical data for limited periods.

External Dashboards & Automation

For businesses juggling multiple social platforms or needing deeper analytics, external tools can be game-changers. They're like having a social media command centre where everything comes together.

The benefits are substantial: cross-channel reporting brings all your platforms into a single dashboard for easy comparison; time savings come from automated data collection that eliminates hours of manual work; error reduction happens naturally when you remove manual data entry; advanced visualisations make complex data patterns instantly apparent; and custom KPI tracking lets you focus precisely on the metrics that matter most to your business goals.

At RankingCo, we leverage sophisticated analytics dashboards to monitor our clients' social performance across all platforms simultaneously. This comprehensive view helps us quickly spot opportunities and issues without the tedious task of compiling data from multiple sources.

What truly sets our approach apart is our integration of AI-driven analytics capabilities. These tools help identify patterns and insights that might be missed by even the most thorough manual analysis. For example, our AI recently helped a Brisbane retailer find that their engagement spiked not just on specific days, but during very precise 45-minute windowsknowledge they used to optimise their posting schedule for a 28% engagement increase.

This technological edge ensures our Brisbane clients stay ahead in the rapidly evolving social media landscape, where algorithm changes and platform updates can dramatically impact performance overnight.

For businesses looking to level up their social media toolkit, our guide to Social Media Marketing Tools provides a comprehensive overview of options that can streamline your efforts and improve results.

The goal isn't just to collect datait's to transform that data into actionable insights that drive real business results. With the right tracking and benchmarking approach, your social media KPIs to track become powerful tools for continuous improvement and growth.

For a deeper dive into analytics tools, check out Hootsuites Analytics Guide which offers excellent insights into maximising your measurement efforts.

Common Mistakes & Best Practices

Even with the right social media KPIs to track in place, there are common pitfalls that can undermine your measurement efforts. Being aware of these mistakes—and implementing best practices to avoid them—can significantly improve your social media performance.

Common Mistakes to Avoid

Tracking Too Many Metrics: When everything is important, nothing is. Focus on 5-7 key metrics that directly align with your business objectives.
Ignoring Context: Numbers without context can be misleading. A drop in engagement might be seasonal or industry-wide rather than specific to your strategy.
Set-and-Forget Goals: KPIs should evolve as your business and social platforms change. Regular review and adjustment are essential.
Siloed Data: Viewing social media metrics in isolation from other marketing channels limits your understanding of the customer journey.
Over-Valuing Vanity Metrics: A high follower count means little if those followers aren't engaging or converting.
Inconsistent Measurement: Changing how you calculate metrics makes trend analysis impossible. Maintain consistent methodology.
Missing Attribution Windows: Social media often influences purchases that happen days or weeks later. Ensure your attribution model accounts for this.

One Brisbane retailer we worked with was fixated on growing their Instagram follower count, investing heavily in follower acquisition tactics. When we analysed their data, we finded that while their Facebook audience was smaller, it drove 3x more website traffic and 5x more conversions. By shifting focus to the KPIs that actually impacted their business, they saw a 27% increase in social media ROI within three months.

Regular Review & Recalibration

The only constant in social media is change. Platforms evolve, algorithms update, and consumer behaviours shift. This makes regular KPI review and recalibration essential.

We recommend:

Monthly Check-ins: Quick review of key metrics to spot immediate issues
Quarterly Deep-Dives: Comprehensive analysis and strategy adjustments
Annual Strategic Reviews: Major reassessment of KPIs and alignment with business goals

During these reviews, ask questions like:

Are we measuring what matters most to our business?
Have platform changes affected how we should interpret these metrics?
Are there new KPIs we should be tracking based on emerging features or trends?
Do our targets still make sense given our current performance and market conditions?

At RankingCo, we conduct quarterly strategy sessions with our Brisbane clients to ensure their social media KPIs remain aligned with their evolving business objectives and the changing digital landscape.

Communication & Transparency

Effective KPI tracking isn't just about collecting data—it's about communicating insights in ways that drive action. Consider these best practices:

Internal Reports: Create clear, consistent reporting formats that highlight key insights and recommended actions, not just raw numbers.
Client Dashboards: For agencies like RankingCo, providing clients with accessible dashboards builds trust and demonstrates value.
Shared Definitions: Ensure everyone in your organisation understands how each KPI is defined and calculated to prevent misinterpretation.
Data Storytelling: Use visualisations and narrative to explain what the numbers mean and why they matter.
Contextual Benchmarks: Always include relevant benchmarks and historical data to provide context for current performance.

As one industry expert notes, "Don't forget that you're the expert. Make sure your metrics are working for you, not the other way around." This mindset ensures that KPI tracking remains a tool for improvement rather than a bureaucratic exercise.

Frequently Asked Questions about Social Media KPIs

What is the difference between engagement rate and amplification rate?

I get this question all the time from our Brisbane clients, and it's an important distinction to make!

Engagement rate gives you the big picture of how your audience interacts with your content. It's like taking the temperature of your overall social media health by measuring all interactions (likes, comments, shares, saves) relative to your audience size.

Amplification rate, on the other hand, focuses specifically on sharing behaviour – how often your content gets passed along to new audiences. Think of it as measuring your content's ability to travel beyond your existing followers.

The key difference? Engagement rate tells you how well you're connecting with your current audience, while amplification rate reveals your potential to reach new eyes through existing followers. At RankingCo, we've found that content with high amplification often delivers more long-term value than content with high engagement but few shares.

As one client put it after we explained this: "So engagement rate tells me if people like what I'm saying, but amplification rate tells me if they think it's worth repeating to others." Exactly!

How often should I recalibrate my social media KPIs?

Finding the right balance between consistency and adaptation is crucial when managing your social media KPIs to track. Here's my practical advice based on what works for our clients:

Review your KPIs quarterly to adjust targets based on seasonal factors and recent performance. This keeps your goals realistic without constant disruption. Conduct a deeper review of which KPIs you're tracking twice yearly to ensure you're still measuring what matters most. And once a year, perform a comprehensive reassessment that aligns your social media KPIs with your updated business objectives.

Beyond this regular schedule, certain trigger events should prompt recalibration:

When your business strategy shifts significantly, when major platform updates change how metrics work (hello, algorithm changes!), when you enter new markets, or when you launch new products or services.

One of our Brisbane retail clients initially focused heavily on reach metrics, but after our bi-annual review, we identified that their highest-converting customers came from highly engaged followers. By shifting their KPI focus to engagement quality rather than pure reach, they saw a 23% increase in social-driven sales within just two months.

Which tool is best for small businesses starting to track KPIs?

If you're a small Brisbane business just beginning your KPI tracking journey, I recommend starting simple before investing in complex solutions.

Begin with the free native analytics provided by each platform – they're surprisingly powerful and give you all the essential metrics without costing a cent. Pair this with Google Analytics (also free) to track how social traffic behaves on your website and whether it converts.

For many of our small business clients, a well-organised spreadsheet template works perfectly for the first 6-12 months. It helps you compile cross-platform data without the learning curve or cost of dedicated software.

As your social presence grows more sophisticated, consider graduating to entry-level dashboard tools that combine data from multiple platforms, or social media management platforms that handle publishing, engagement, and analytics in one place.

The best tool isn't necessarily the most expensive or feature-rich – it's the one you'll actually use consistently. I've seen too many businesses invest in complex analytics platforms only to abandon them because they're too complicated for their needs.

At RankingCo, we help our clients select tools that match their current capabilities while allowing room for growth. The right analytics approach should feel helpful, not overwhelming, especially when you're just starting out with tracking your social media KPIs.

Conclusion – Open up Your Potential – Get Ranking with RankingCo

Let's be honest – tracking social media KPIs isn't the most exciting part of digital marketing, but it's absolutely the difference between posting into the void and creating real business impact.

Throughout this guide, we've unpacked how to move beyond vanity metrics to the numbers that actually matter for your bottom line. The beauty of well-chosen KPIs is that they transform social media from a mysterious creative channel into a predictable, measurable business asset.

As you implement what you've learned, keep these essentials in mind:

Focus on KPIs tied directly to business goals – not just the metrics that make you feel good. That impressive follower count means little if those followers aren't becoming customers.

Create crystal-clear KPI statements using the SMART framework so everyone understands exactly what success looks like and how you'll measure it.

Organise your social media KPIs to track by customer journey stage – from awareness metrics like reach and impressions through to conversion metrics that demonstrate actual ROI.

Blend native platform analytics with dedicated tracking tools to get the complete picture of your performance across all channels.

Schedule regular review sessions to keep your KPIs fresh and relevant as platforms evolve and your business grows.

Share insights, not just numbers – help stakeholders understand what the data means and what actions it suggests.

At RankingCo, we've helped countless Brisbane businesses cut through the data noise to focus on the metrics that truly drive growth. Our approach combines local market knowledge with advanced AI-powered analytics to identify patterns and opportunities that manual analysis might miss.

Whether you're struggling with declining engagement rates, wondering why your impressive reach isn't translating to sales, or simply wanting to prove the value of your social media investment, our team can help.

We specialise in creating custom KPI frameworks custom to your specific business objectives, whether that's building brand awareness, generating quality leads, or driving direct ecommerce sales. Our expertise spans Facebook, Instagram, LinkedIn, TikTok and emerging platforms, ensuring you're measuring what matters across your entire social presence.

Ready to transform your social media from a cost centre to a profit driver? Let's chat. Our Brisbane-based team offers a complimentary social media audit and KPI recommendation session to help you identify the most valuable metrics for your unique business.

Get started with our social media services today and find how a data-driven approach can lift your social media performance from guesswork to greatness.

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