SEO explained: What is SEO and what makes SEO effective?

Kerry Anderson • September 1, 2020
SEO explained: What is SEO and what makes SEO effective?

You may ask what is SEO and just as important, is SEO for small business effective? When dealing with a Smart Digital Agency the answer is yes.

Don’t fear the complicated word search engine optimization. It is merely as simple as they come. We are an SEO agency that also looks to benefit our clients by helping their business grow. This marketing tool is simple, yet it helps achieve one of the most important goals. Search engine optimization makes sure that the website of the business is listed in the top search results. 

How many times must you have gone to the second page of Google to look for something? Exactly why we are SEO experts and we help the business stay on the top page and search results. SEO does cost money as every form of advertising does. Keeping the current costs in perspective, in 2020 costs around $750-$2,000/month. This is based on the project. If a project is one time, then it will range from $5,000-$30,000. It might seem pricey but it’s worth it if the results are seen and the practicality measured. SEO does matter actually; it is one of the most important ways for smart digital marketing. 

 

When people like a product, they immediately want to understand more about the company. The first thing they do is search up companies that provide the same but at a lesser cost. SEO experts here help the company be the one the people click on. SEO for small businesses is also important. It is the line between success and failure. A small business will always be at the bottom if drastic marketing measures are not taken. SEO and PPC also have a strong link. They are both marketing tools and using them together increases the chances for greater and effective advertising. More advertising helps people see the company in the top searches and that is what people look for. If they see a company popping up everywhere, customers will look for that company. 

SEO companies are definitely worth it and there is no questioning there. Professional who knows how to handle work and promote the business in the right way, there can be no mistake made with promoting the business. SEO keywords are also an important function here. These are phrases in the web content that ensure that people find the site. Whichever keyword matches the search, the website is going to be listed in the top searches. Henceforth, SEO and SEM (search engine marketing) should be done with the help of professionals to make sure the website is well optimized for search engines. 

 

For the brand, there are limitless opportunities related to brand equity and awareness. Through the digital world, there are countless options for exploring the goal of attaining inclusive organizational goals. SEO is included in those approaches which aid in companies at the competitive advantage. Through SEO organic search engine results are attained due to qualitative and quantitative website visits. The company needs to learn how SEO can benefit them. SEO helps in enhancing user experience. SEO is now gaining so much progress and have become the essential rudiment of many businesses. This aids in enhancing the sales within the business in so many ways.

It is the Primary Source of Leads 

Aids Establish Brand Awareness

Carries Higher Close Rates

Cause Higher Conversion Rate

Construct credibility of Brand 

Endorses Improved Cost Management

Enduring Marketing Strategy

formulate online Marketing Activities Synergy

Helps in attaining Market Share

Progresses Website Speed

Promote Local Users to go to the brand’s Physical Store After the Search

Put the company on a competitive edge

Safeguards Website Mobile-Friendliness 

Upsurges Brand’s Followers on Social Media

Share online

By Kerry Anderson November 14, 2025
Struggling with keyword cannibalisation? Learn to spot, fix, and prevent it with expert SEO tips from RankingCo. Boost your traffic!
By Kerry Anderson November 13, 2025
Bring back lost customers & boost sales! Learn how to master powerful Retargeting ads with our expert guide. Navigate the cookieless future.
By Kerry Anderson November 12, 2025
Are ChatGPT ads coming? Discover why OpenAI is building an ad team, leadership signals a shift, and how brands can prepare.
By Kerry Anderson November 11, 2025
Master conversational marketing & ChatGPT Ads for higher intent leads. Boost your small business ROI with AI-powered strategies.
By Kerry Anderson November 10, 2025
Master **Lead generation marketing strategies**! Attract, qualify, and convert leads with our essential guide. Grow your business today.
By Kerry Anderson November 7, 2025
Unlock new SEO rules for AI. How content generation impacts search rankings. Empower your business to win with E-E-A-T, SGE.
By Kerry Anderson November 6, 2025
Unlock 9 tips for creating search engine optimized content. Drive traffic, boost rankings & grow your business with RankingCo.
By Kerry Anderson November 5, 2025
Is your Brisbane business invisible online? Learn why DIY local SEO fails & how expert local seo brisbane can boost your visibility & growth.
By Kerry Anderson November 4, 2025
Unlock growth! Master Google Ads for Businesses to boost leads, sales & ROI. Your guide to digital advertising success.
More Posts